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Attending: Charlotte Claybrooke, Liz Crowl, Steve Daley, Helene Dewey, Jim Eychaner,
Eileen Finnegan, Britt Kramer, Julie Matlick, Gwen Moni, Jane Moore, Keven Mosley-Koehler,
Dana Robinson Slote, Pam Tollefsen, Anne Schwartz, Linda Schwartz, Alex Stone,
Bob Weathers, Tom Wells
WCPPA was pleased to announce the introduction of Steve Daley and Brit Kramer, liaisons to Washington Recreation and Parks Association. Steve represents the Athletic/Fitness Section and Brit is WRPA’s Executive Director.
The Bicycle Alliance will be hosting Bike Summer in 2004, a migrating, coastal event that includes group races, family events, festivities and organized educational opportunities.
The WCPPA Stakeholder Meeting has been scheduled for April 21, 2004.
Audience
Audiences for the WCPPA NGA campaign – individuals and groups who can extend the reach of our message – have been identified. Among them are:
Builders & planners
Policy makers, elected officials
Key business leaders (who can build messaging, activities, incentives in the workplace)
Researchers & educators
State agencies including Municipal Planning Organization, OSDI
Associations e.g. Association of Washington Counties, Cities/parks/planners
Foundations
Federal agencies e.g. FHWA, FTA, CDC, Parks, Regional Indian Bureau
Approach
Overall suggestion made to find out your audience’s basic level of PA knowledge prior to engaging.
Information (helps audience understand something we didn’t know or fully understand before)In a review of the position paper, WCPPA LT Members agreed that obesity has too prominent an emphasis. PA is the Coalition’s focus and should be emphasized. Members wanted more specific information for different audiences. Group would like to have some cost estimates from the Chenoweth physical inactivity report to cite – or imputed costs to give to local businesses – e.g. absenteeism, healthcare.
The first paragraph (and related language) will be revised along the lines of:
“Too many people in Washington State are inactive. Being inactive has been linked to disease and death, economic costs, traffic congestion, pollution and social isolation.”Also to add bulleted information: specific cost quotes, overall decrease in the quantity and quality of life, the physical environment has impact/determines physical activity behavior
A suggestion was made to reverse the bullets under “We’re facing a public health crisis. Consider that in 2001, nationally to:
- 26% of all adults were sedentary or completely inactive
- 60% of all adults were overweight
- 1 in 5 adults is considered obese
Group also felt it would be important to call out the distinction between physical activity and fitness/exercise.
Stimulating (makes us feel more strongly about something we already believe) This was discussed as a call to action – every organization can and needs to play a role in promoting, facilitating and increasing physical activity.
EXAMPLE leads to conversation:
Did you know that the environment determines physical activity? PA has become as critical as non-smoking to the health of the public. This epidemic of physical inactivity will affect someone you know. Even if you and your family are active – you will be paying the costs of our inactive society related to medical care costs, pollution costs.
How long do you spend commuting? Does your child walk or bike to school?
We are seeing type II diabetes in kids today. This is the first generation of children that will have a shorter life expectancy than their parents.
Convincing (changes our minds)
EXAMPLE leads to conversation:
Our kids will die younger – This is the first generation of children that will die younger than their parent generation – should trends continue.
Would you let your kids walk to school?
Cite medical costs.
Call to Action (Needs to be specific and succinct):
Some will be asked to attend stakeholders’ meeting.
Others will be asked for organizational role – what willing to do at their local level.
WCPPA involvement.
Participate in campaign – write/endorse letters to editor – seattle or local papers
NEXT STEPS:
A calendar or schedule of calls will be developed.
Dana Robinson Slote will be making initial contact with all target organizations and individuals. After initial contact she will assess and chart responses relating to their level of PA “readiness.” WCPPA will invite those at a higher level of readiness to attend the stakeholders’ meeting in an attempt to have broader/better reach. The goal of this meeting is to bring identified leaders and groups together for discussion in order to determine how they can make changes within their own organizations/constituencies, as well as identify potential partnerships with other organizations or groups for next steps. We are aiming for 50 in attendance at the April 21 meeting.
CHAA representatives Ben Gitenstein and Kiesha Marusa came to present to the
WCPPA Leadership. The following points were discussed:
CHAA was founded through corporate and community partnerships, and funded with monies from Coca–Cola. CHAA works to address the emerging childhood/teen obesity crisis. The Washington chapter held a kick-off event in January 2003. The Honorable Booth Gardner, a CHAA founding member, is also the leading force behind Washington State efforts.
CHAA has a number of political resources. The founding members of CHAA include: Nutritionists, former professional football players, ADA, Northwest Christian Sports League.
Short-term plans for Washington CHAA activities include:
Placing op-editorials in local papers to bring more attention to the issues and announce visits. CHAA has placed one in a Spokane paper and will be submitting to Bellevue at the end of the month.
Visiting Boys and Girls’ Clubs to present on healthy food choices and recommendations for 60 minutes of physical activity daily.
Bring media to planned events to raise the profile of the obesity issue and bring funding resources to groups CHAA will be engaged with.
Long-term plans and activities include:Broadening membership and agenda. Bring public and private groups together to develop and disseminate key messages about healthy choices.
Interested in public events around physical activity, active living by design and current relevant research.
Continue development and work with national board and 12-16 chapters across the country.
Anticipate more funding coming from Starbucks, Nickelodeon and the NBA. Original seed funding received from Coca Cola.
Working meeting with HHS Tommy Thompson.
WCPPA ACTION: After hearing the CHAA presentation, and some preliminary discussion, Members agreed to consider inviting CHAA representatives to future Leadership Team Meetings. Some concerns regarding the group’s affiliations and potential conflicts of interest for other Leadership Team Members were also expressed.
A final decision was tabled until the February meeting.
FUNDING REPORT
A full report was distributed and accepted by members in attendance.
In summary:
Estimated assets are listed at $25,048.91.
Since the last Treasurer’s report we have: (1) executed a contract with the National Governor’s Association Center for Best Practices in the amount of $21,500 and have received a check from the NGA for the full amount of the contract; (2) completed and paid $14,200 for the final invoices under a subcontract with Group Health Community Foundation; (3) executed and amended a subcontract with DOH in the amount of $23,000; (4) executed a subcontract with Health Management Associates in the amount of $12,000 and (5) executed a subcontract with Dana Robinson Slote in the amount of $3,000.
We have signed a contract in the amount of $10,600 plus certain expenses with Dana Robinson Slote and are waiting for the return of the fully executed contract. Contracts are currently being negotiated with (1) DOH in the amount of $32,000 to provide additional funds for capacity building and Safe and Active Routes to School project and (2) Tom Wells as the selected Executive Director. Additional funds are anticipated in the amount of about $20,000 under the Steps Active Community Environments Project.
We have been interviewed as a follow up grant application prepared by GHCF and submitted to the Seattle Foundation by the Coalition for $40,000 to support capacity building.
The contract being negotiated with DOH, inter alia, will include funding, based on an initial draft of the scope of services, for the Executive Director to: work with the funding committee towards establishing a funding program to ensure the financial stability for Coalition operations; complete a WCPPA Funding Action Plan in January 2004; and investigate assistance from the business community as a result of the Leadership for Active Living Project. It is anticipated that the joint effort between the funding committee and the Executive Director is under contract and funds for such services have been provided by DOH through the contract now being negotiated with the Coalition.
Treasurer Position VacancyIt was reported that Burk Ketcham had resigned from the position of Treasurer. He will be missed!
ACTION: Leadership Team Members agreed that Jane Moore would assume Treasurer responsibilities for the remaining four month Board term, with Linda Schwartz serving as a Treasurer in training and assuming the open Board Member role.
ACTION: Members will put together a letter of appreciation for Burk.
Nonprofit Status
Additionally, it was noted that the WCPPA is now in a new tax bracket and will need to file new papers with the IRS in May.
ACTION: Barb Culp suggested the Coalition hire a CPA and lawyer to file the requisite tax papers. Leadership Team Members agreed to this, and have designated the recruitment of an attorney and CPA to the Executive Director.
Contract processes for Tom Wells’ Executive Director position are ongoing. Some issues of concern include (1) the need for steady monthly salary amounts and guaranteeing this amount and (2) scope of work language to satisfy grant reporting requirements/deliverables. Leadership Team Members discussed the possibility of partitioning money out per project; guaranteeing monthly salary amounts by taking on loans if necessary; and agreeing to monthly salary amount if funds are available.Charlotte Claybrooke was advised not to participate in contract negotiations at any level.
ACTION: A motion was seconded and approved to incorporate the following into contract language: WCPPA will pay the Executive Director a standard monthly salary amount between the commencement of services and the September 30, 2004 contract expiration date. If funds are not available for one month, then the monthly salary amount would be payable once funds were received.
ACTION: Anne Schwartz is currently investigating the possibility of a contract revision and review through the Spokane Health District.
ACTION: Leadership Team Members approved the potential use of pro bono services at the Spokane Health District. Should these services not be available, Members agreed to seek the services of Laura Wesselman or other attorneys as necessary.
ACTION: Pam Tollefsen will investigate legal firm interest in serving for the Coalition on an ongoing, pro-bono basis.
It was reported that Western Washington University has made a long-term commitment to host the WCPPA website. Due to some difficulties in the transfer registration process through Design 21, the Western technical team does not have access for updating the website yet. This should be complete shortly.
Anne Schwartz reported that she will facilitate the transferring and hosting of the WCPPA listserv to Eastern Washington University. Tom Wells will manage the listserv. The NCPPA did not respond to requests on this matter.
(L. McNett-Crowl sitting member, K. Mosley-Koehler, W. Repovich, K. Unland, B. Weathers)
The Operations Committee presented the following 2004 work plan proposal to Leadership Team Members:
Goal: Develop a work plan for this committee
Timeline:By 1Q04, develop purpose, goals and objectives for this committee that are approved by ED and LT
The work plan will revolve around two main goals:Goal 1: Create a coalition structure that ensures long-term availability of resources and optimizes coalition functioning
Timeline:
By 2Q04, develop a structural model that is approved by the Executive Director and Leadership Team (this model will include an organizational chart, committees, methods for generating funding streams, etc., modification of by-laws as needed, etc.)
By 3Q04, implement model
By 1Q05, evaluate model
Goal 2: Create a plan for increasing coalition capacityTimeline:
By 3Q04, develop a capacity building plan that is approved by the Executive Director and Leadership Team (this plan could address building diversity on Leadership Team and within the general membership, growing the membership, etc.)
By 4Q04, implement capacity building plan
By 1Q05, evaluate capacity building plan
ACTION: After review, Leadership Team Members approved moving forward with workplan recommendations with the addition of specified bylaws for the Board of Directors
NOMINATIONS COMMITTEE(H. Dewey, J. Matlick, B. Weathers)
The Nominations Committee will prepare a slate for Board Representatives based on the bylaws, for the next Leadership Team Meeting
ANNUAL MEETING PLANNING REPORT & DISCUSSION(C. Claybrooke, H. Dewey, J. Eychaner, E. Finnegan, B. Kramer, G. Moni, A. Schwartz, A. Stone)
The annual meeting, “Building and Mobilizing Communities for Active Living,” is slated for April 6, 2004 at the SeaTac Hilton Hotel.Currently the room available to us will seat 100. Members have requested that Charlotte Claybrooke inquire about a larger meeting room.
Charlotte Claybrooke also reported that the Department of Health (DOH) could potentially pay for food and manage registration processes, but could NOT collect registration fees. Conversely, DOH could potentially manage registration and fee processing, if the Coalition provides lunch.
ACTION: Members agreed it would be advantageous to allow DOH to handle all registration processes, including fee collection. WCPPA will provide lunch service.
The potential for sharing a joint national keynote speaker – with the state conference – was introduced as a possibility as well. All Leadership Team Members agreed this would be appropriate if the speaker was motivational. If, however, the speaker topic is to be more focused on other state meeting topics (e.g. nutrition, breast-feeding), Coalition members would opt for finding a separate keynote.
Other annual meeting agenda items were presented to the group, including: a generalizable STEPS task force training pilot, targeted for community advocates for active community environments; an interactive panel relating to new roles for PA promotion; some introduction to the cost of physical inactivity report; NGA work; and Walk to School efforts. The awards/nominations committee will run the awards selection and program as last years. (Draft agenda included below.)
ACTION: Members agreed with plans to date. Charlotte Claybrooke will investigate Dr. Chenoweth as a potential speaker.
Tentative schedule for WCPPA annual meeting “Building and Mobilizing Communities for Active Living”
8:30 – 9:00 Registration
9:00 – 9:15 Welcoming remarks/Introduction
9:15 – 10:15 Joint Keynote
10:15 – 11:00 STEPS to a Healthier US-Taskforce Pilot Training Julie, Patrick, Carla White
11:00 – 11:30 Activity Break
11:30-12:30 Lunch/Award Ceremony Visit Booths (Tool Kits for Communities)
12:30-1:00 NGA Liz1:00-2:00 Walk to School Tom Wells
2:00-3:00 Panel: Emerging community roles for PA promotion”
Social Workers
Faith based org.
Feet First
WRPA
Active Living
ACSM Bob Weathers
3:00-4:00 Cost of Physical Inactivity Dr. Chenoweth and Jim Eychaner
Closing Remarks/Evaluation
Facilitator HEALTHIER STEPS UPDATE
P. Tollefsen reported that STEPS groups have developed a fitness assessment
which defines concepts of fitness and performance-related measures. This will
be piloted along with a health assessment. This will be a legislative issue.
The Bicycle Alliance has been doing some promotion for Safe Routes to School and will be receiving more funding to continue related work with a Canadian program that focuses on re-engineering environments.
DOT is briefing the Transportation Commission in December in order to help identify funds to assist schools with safe routes planning and development.
The next Leadership Team meeting is slated for February 3, 9-4:30, location to be determined.
Standing meetings will be held on the first Tuesday of the month beginning February 2004, and will meet every other month, thereafter.
DATES:
February 3 WCPPA Leadership Team (LT) Meeting
April 5 WA DOH Nutrition and Physical Activity State Plan Update
April 6 WCPPA Annual Meeting
April 21 WCPPA NGA Leadership for Active Living Meeting
June 1 WCPPA LT Meeting
August 3 WCPPA LT Meeting
October 5 WCPPA LT Meeting
December 7 WCPPA LT Meeting
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